Question:
How much time should be budgeted for an in-house
parish website manager? How much time is needed to maintain the
site after the initial development is complete?
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The
answer to this depends on your goals, which need to be determined.
Here are guidelines: |
MINIMUM TIME
The minimum time spent on website maintenance
for a large parish with active ministries) would be about 5 hours
a week. That's the bare minimum. If the various church ministries
provide news and updates, special events and other content to
freshen their sections of the website, the webmaster's time spent
is roughly equivalent to the time it takes for your parish secretary
to put together the Sunday bulletin, more if graphics editing
is included.
GATHERING
NEWS FOR THE SITE
Expect that many ministries will take a long time
to start remembering, on a regular basis, to provide fresh material
for the website. Therefore, you should hire a website manager
who will speak to the right people in each ministry and parish
organization, seeking news that can be posted on the site and
reminding them to continue to provide materials. This, of course,
adds more hours to his/her webwork schedule.
INSPIRATIONAL
MATERIAL
Better yet if your website manager seeks out
inspirational material from appropriate persons and ministries,
suited to the liturgical season and other activities of the parish,
and then edits them and integrates them
into the website. Look for a Christ-centered, faith-filled webmaster
who can help write this inspirational material. She or he will
need about the same amount of time that your parish newsletter
editor/staff uses to put together the newsletter. Think of this
type of webwork as if it were a monthly newsletter. The
website editor should attend parish functions and meetings to
gather material, the way a reporter does for your newsletter.
FOR
THE PARISH SCHOOL, TOO
Think double the workload when you have a parish
school. I strongly recommend hiring two separate website managers,
one for the parish and one for the school. Each person needs to
have the time to get involved in parish or school activities,
and be familiar with parish ministries or school departments --
enough to stay on top of what's going on. Usually, one person
cannot do well by themselves, trying to keep in touch with all
that's going on in both parish and school, any more than the parish
secretary knows everything that goes on in the school and visa
versa.
With individual
attention and personal involvement given to the parish and to
the school, each website manager would then be able to develop
new ideas as the occasion arises, to evolve their sites. Evolutionary
development, when one thing gradually leads to another, is an
important key to having an outstanding web presence. But this
requires hiring website managers who have creativity and ingenuity
and an eye for what website visitors would appreciate finding
online.
TIME
TO IMPROVE SKILLS
Also allow time for the website manager to add
new skills to his/her repertoire of web designing techniques.
This field is challenging and periodically requires the upgrading
of software, adding new JavaScripts or DHTML or who-knows-what's-next
to make the website function quicker and more efficiently, more
interactively, etc. If you want your site manager to do more than
the minimum, expect time to be spent on learning new skills, just
as in any job that requires on-going education.
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SEE ALSO:

Adding
new pages using old pages as templates
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