you have a website built, how do you get people to use it?
the URL to search engines, including Excite, Infoseek, Lycos,
AltaVista, and others. There are many more search engines than
you could ever have time to seek and submit to, but it's no matter,
because they regularly comb the Net to locate all websites, and
after a couple of months, all your webpages will be accessible
to people doing searches. You can help increase your ranking in
the search engines by using Meta Tags. They go below the <title>
tag and above the </head> tag, and they look like this:
words people might input into search engines">
the page's content in sentences totaling 35-40 words">
for websites that have directories that include your type of site,
and ask them to add your URL to their lists. Keep in mind, though,
that adding yours to a long list won't bring you many visitors
unless yours is at the top of the list. People will travel to
other places on the list and never get back to find yours.
the URL on letterheads, business cards, brochures, and all publicity
that goes out in the mail, in newspapers, in church bulletins,
on radio, on bumper stickers, etc. You can even put it into answering
machine messages. Whenever the name of your organization is mentioned,
the URL should be given with it.
the email addresses of people who visit your website, using a
sign-up form. Every time something significant is added to the
site, send out an e-letter to the mailing list and inform them
about the update. However, never make everyone's addresses visible
in the TO or CC fields. It's very rude to send email that makes
the addresses available to strangers; some of them will save the
addresses to use for their own purposes. To avoid this, send "blind
carbon copies" (BCC) or set up a mailing list on a list serv.
cyber-cards (electronic post cards). They're popular, and every
time one gets sent out, the recipient of the card could potentially
visit the rest of your site, especially if you make the link to
your Home Page inviting and interesting, placed visibly at the
bottom of each card.
the above tutorial as a printable Word Document.
ideas from GNWDA members:
of non-Internet ways to promote your site:
Posted by: Andrew MacLean
the website URL on business cards, flyers, stationery and newspaper
- Put a poster
in the window of the business.
- If you
use an answering machine, direct callers to either leave a message
or go to the website.
the website on a message that plays while phone callers are
- Put the
URL on the business vehicle.
announcements about material on the site that tie in with holidays
or liturgical seasons. Do it often, but keep the wording fresh
and the topics appropriate.
representatives of the organization to remember to mention the
website and its URL whenever speaking publicly or making contacts
with potential website visitors.
conventions you attend, write your URL on your name tag. At special
events hosted by your organization, put the URL on the hand-outs,
give-away pens, posters, T-shirts, etc.
online contests that deal with the subject matter or purpose of
your website, and publicize them through the postal mail and email,
in newspapers, in church bulletins, on radio, etc.